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Influencers are individuals who have built a significant following on platforms like Instagram, YouTube, TikTok, Twitter, or blogs, and have the ability to influence their audience's opinions, behaviors, or purchasing decisions. They often share content in specific niches, such as: Fashion and beauty: Influencers in these fields often collaborate with brands to promote products like makeup, clothing, and skincare. Fitness and wellness: Many influencers in this area provide workout tips, health advice, and partner with fitness-related brands.

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